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MY WORK
UX & Strategy
At IMB, I helped steward a multi-phase redesign initiative transforming a fragmented digital experience into a clearer, more scalable mobilization platform.
$13M → $18M
Annual Revenue
1.8M → 2.6M
Active Users
7.1M → 9.2M
Page Views
SPRINT 1
IMB.org Redesign
Foundational UX & IA Reset
View Case Study
SPRINT 2
Give Redesign
Clarifying the Giving Experience
View Case Study
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SPRINT 3
Go Redesign
Simplifying the go experience
View Case Study
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